In 2021, the World Series of Poker (WSOP) had its final curtain call at the Rio All-Suite Hotel and Casino off the Las Vegas Strip. Before spending many years at the Rio, the brand called Binion’s Horseshoe home. Now, the poker brand is heading to Bally’s for the upcoming season, with the Bally’s casino rebranding to Horseshoe, bringing the WSOP back to its original roots.
Caesars Entertainment announced in a press release this week that Bally’s will rebrand this spring into the Horseshoe. Renovations are set to take place, including a reimagined casino floor. As far as the WSOP is concerned, the 2022 season will start on May 29 with Vince Vaughn acting as the Master of Ceremonies. The reconstruction of the property will be ongoing as the WSOP takes place.
Classic Horseshoe Look
The rebranding will debut later this year, so in the meantime, Caesars will be busy transforming the property, adding the classic sophistication that the Horseshoe brand is known for. The signature gold horseshoe iconography will be seen throughout the property along with tooled leather, and dramatic coloring throughout the public areas and casino floor.
Caesars is planning a multi-million-dollar investment for the Bally’s property, set to create a new look and feel that is known throughout its other Horseshoe properties. General Manager and SVP of the property, Jason Gregorec, commented on the rebrand in a press release by stating:
“At Horseshoe, it’s all about the gambler. Since 1951, Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip.”
Gregorec commented further that casino guests will be able to see the property transform over time, with the process taking place without disrupting the excitement while the transition takes place.
Making the Move
The WSOP will make the move to its new home at an exciting time. The announcement was made late last year that Bally’s and Paris Casinos were taking over the brand. The move marks the first time that the WSOP will be offering tournament gaming on the Strip.
The series is moving locations due to Caesars Entertainment’s sale of the Rio All-Suite Hotel & Casino in 2019. A deal was signed with Imperial Companies with Caesars leasing back the venue for two years. Rumors began circulating soon after the sale as to where the WSOP would move to.
2020 was an odd one for the WSOP with the summer series cancelled and the Main Event taking place later in the fall. In 2021, the series took place in the fall, so players will be excited for this New Year, as the WSOP will be back in its summer season.
It will be interesting to watch as the series gets underway and just how the action unfolds as players take part in the new venue on the Strip.
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