Sportradar, a leader in sports data and betting solutions, is set to expand its offering with the introduction of micro markets for ATP tennis matches starting in October 2024. This new development, created in partnership with Tennis Data Innovations (TDI), marks a significant milestone in live in-play betting. Micro markets allow bettors to wager on very specific aspects of a game in real-time, and the addition of these options for tennis promises to enhance engagement while offering fresh revenue streams for operators.
These ATP tennis micro markets are set to offer a total of 1,500 unique betting opportunities per match, which is a first in the world of tennis wagering. With these options, bettors can now bet on very granular outcomes such as the next breakpoint or the outcome of the next serve. This level of precision betting will give fans and bettors more control and involvement in the action. Micro markets have already been introduced by Sportradar for other sports, such as soccer and table tennis, and are now being brought to tennis with enhanced data integration.
Innovative AI-Powered Betting Markets
At the core of Sportradar’s micro markets is the use of advanced artificial intelligence (AI) and a vast database of tennis data provided by TDI. By analyzing hundreds of thousands of data points per match, Sportradar ensures that the micro markets are not only accurate but also highly dynamic. Each of the eight distinct betting markets will offer users various options, such as predicting whether the next serve will result in an ace, rally, or double fault or guessing the total number of shots in a particular point.
Karl Danzer, Senior Vice President of Odds Services at Sportradar, emphasizes the technological innovation behind these new markets. He stated: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”
Beyond tennis, Sportradar is planning to expand its micro markets offering to other major sports, including American football, baseball, basketball, and ice hockey, during the first half of 2025. This move highlights the growing popularity of micro betting, a form of live wagering that focuses on short-term, real-time outcomes within a game or match, rather than the overall result.
The potential for micro markets to shape the future of sports betting is enormous, particularly given their immediate and engaging nature. Tennis, a sport that already has an extensive history of in-play betting, is particularly well-suited to this innovation. Bettors can now delve deeper into the nuances of each point, such as predicting the last stroke type (serve, return, forehand, backhand, or volley) or guessing whether player errors will impact point outcomes. The flexibility and immediacy offered by micro markets make them an attractive proposition for both operators and bettors alike.
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