On the heels of successive slots launches, Yggdrasil Gaming has extended its partnership with Tipsport after rolling out its iGaming content with the operator in Slovakia‘s regulated market for the first time.
Courtesy of the agreement, Yggdrasil’s extensive games portfolio including the Swedish supplier’s own game engagement mechanics (GEM) as well as exclusive content from its successful YG Masters program, is now available to the operator’s customers.
Major achievement:
The deal further strengthens the business relationship between the two firms, after Yggdrasil inked a similar agreement with Tipsport in June 2019 which saw its content go live with the betting agency in the Czech Republic. In addition to demonstrating its commitment to regulated markets, the partnership also emphasizes the popularity of the iGaming company’s content with the operator’s customers.
Björn Krantz, Chief of Global Market Operations for Yggdrasil, lauded the launch in another key regulated market as a “huge achievement,” as they continue to implement their growth strategy in Europe and beyond, according to a source.
“We have had a very successful partnership with Tipsport in the Czech Republic and are thrilled to extend this collaboration to Slovakia. Our content has resonated well with Tipsport’s customers and we are confident it will also appeal to Slovakian players.”
Tipsport, the company:
Founded in 1991, Tipsport is the largest betting agency in the Czech Republic and has for many years offered both land-based and online sports wagering. After opening its first brick-and-mortar branch on May 31, 1991, the company launched online betting on January 5, 2009, after national gambling legislation allowed the lucrative vertical to be debuted by all license holders.
Now an international holding company, Tipsport boasts nearly 700 branches across the Central European country and has 3,000 employees. In the Czech Republic, the Beroun-based company operates under the Tipsport and Chance brand, while in Slovakia its operations fall under the Tipsport brand.
Market growth:
Also commenting on the new agreement, Tomas Chyle, Online Casino Manager for Tipsport, said…
“Yggdrasil’s portfolio offers a wide range of immersive, innovative and engaging games that have great appeal to our customer base.”
He went on to say that they are “very excited” to extend the partnership as they grow their brand in Slovakia. And that by offering Yggdrasil’s content, they “significantly strengthen” their “fledgling casino offering.”
New slots titles:
The deal follows consecutive releases of new online gaming content from the Cherry AB subsidiary, having launched its latest YG Masters title, Siren Song, in partnership with games developer True Lab. And more recently, rolling out the Boomerang Studios’ interactive new hit Wild Joker Stacks, complete with player selectable volatility, courtesy of its ReelPlay partnership.
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