Global entertainment powerhouse SkillOnNet has officially obtained a license to operate in Peru, marking a significant step in its expansion efforts across Latin America. This license, issued by Peru’s Ministry of Foreign Commerce and Tourism (Mincetur), paves the way for Peruvian enthusiasts to engage with SkillOnNet’s extensive catalog of casino games.
Tailored gaming experience:
Players in Peru can look forward to experiencing SkillOnNet’s offerings on the tailored, Spanish-language platform through its flagship brand, PlayUZU.pe. This move caters specifically to the local market, ensuring a seamless and culturally resonant gaming experience.
Online gambling has been a legal activity in Peru for some time, but the regulatory environment only recently evolved to establish a more structured licensing framework. In August 2022, Peruvian legislators passed significant legislation to regulate gambling activities, which took effect in February 2024. This new law initiated a 30-day period for companies to submit their license applications, a window SkillOnNet strategically utilized to secure its new market entry.
The acquisition of the Peruvian license is not just a testament to SkillOnNet’s commitment to operating within regulated markets but also underscores its strategic expansion into the Latam region. This development follows the company’s successful launches in other newly regulated markets like Mexico and Buenos Aires City.
SkillOnNet’s global presence spans numerous regulated jurisdictions, including established markets such as Portugal, Germany, the UK, North America, and other parts of Latin America. This extensive reach showcases SkillOnNet’s robust operational capabilities and its adaptability to diverse market dynamics.
Helena Rico, the Head of Marketing Spain & Latam for SkillOnNet, expressed enthusiasm about the new venture in the company’s press release: “We’re thrilled that SkillOnNet has obtained a Peruvian license. It’s a country we’ve been following closely over the last few years, as it has huge potential to become one of the most important markets in Latin America. We’re sure that SkillOnNet will build a successful business as we take our unique proposition to the market, as well as one of the strongest games portfolios around.”
Unique offerings and market strategy:
PlayUZU, as SkillOnNet’s primary brand in Peru, will introduce a “no wagering” proposition to the market, which removes traditional restrictions on player incentives. This approach promises a transparent, fair, and safe casino gaming experience, aspects that have already contributed to the brand’s success in Europe and America.
Rico added, “PlayUZU as SkillOnNet’s main brand will bring to the market its unique ‘no wagering’ proposition, meaning all the incentives given to players are restrictions free, with no strings attached. At PlayUZU, we will be offering a transparent, fair, and safe casino gaming experience which has already proved its success in Europe and America.”
SkillOnNet’s strategic move into Peru represents not only a growth opportunity but also a commitment to adapting its successful business model to meet the unique demands and potentials of the Latin American market.
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