After recently gaining access to the U.S. market, Swedish B2B fantasy sports and betting provider Scout Gaming Group has partnered with Betano Brazil, the international brand of European GameTech company, Kaizen Gaming, adding the company to its fast growing roster of top-tier operator partners.
The new agreement will see Scout Gaming supply its acclaimed fantasy sports and fantasy player odds solutions to the operator’s digital sports betting brand, most noteably to players in Brazil‘s growing gambling landscape where the sportsbook is lauded as a market leader.
New experience:
Courtesy of the deal, for the very first time Betano players will be able to seamlessly engage in fantasy sports and wager on fantasy player odds, all powered by Scout Gaming’s advanced proprietary sportsbook and bet slips, via desktop and mobile.
Kaizen’s Sportsbook Product Manager, John Tsakalakis, had the following to say about what the new partnership means for the company and its players…
“We want to offer our players the most comprehensive sportsbook experience, and the addition of fantasy sports and fantasy player odds from Scout Gaming allows us to do just that. Betano is led by the spirit of continuous improvement and devotion to partnerships that matter in the long run.”
Tsakalakis goes on to say that they are “excited” to expand their partnership with Scout Gaming in Latin America, a region they strengthen their presence “day by day.” He adds that they look forward to “leveraging the full potential” of the provider’s award winning products while also continuing to offer the “best expereince to those who trust us for their entertainment.”
According to the press release from Scout Gaming, the alliance further establishes the Stockholm-based company as “the number one provider of fantasy sports, sports betting, and fantasy betting products in the world.”
U.S. debut:
As mentioned above, Scout Gaming has recently made its U.S. market debut by way of a partnership with a new sports league, the Masters Cup Series. The five-year deal will allow the sports organization to leverage the company’s social sportsbook platform, a new product that has been developed specifically for the U.S. market and aimed at both online and retail operators as well as sports venues and franchises.
SA focus:
The company is now focused on growing its presence in South America with Kaizen Gaming. The latter has, since the Brazilian market expansion, has included Chile in its expansion effort, under the Betano brand, marking it the 7th country it operates in and the second country in Latin America it operates in.
Aslo commenting on the new deal, Andreas Sundal, Chief Product Officer for Scout Gaming, said…
“We are extremely proud to be able to increase our global reach with our fantasy and sportsbook products by entering the Brazilian market together with our valuable partner Kaizen Gaming.”
The CPO goes on to explain that South America is a “highly interesting market” when it comes to fantasy and sports betting, and they are “very happy” to be working with “one of the most established and popular brands in the market.” The deal, he says, “forms part of wider efforts to grow our product range and enter more markets.”
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