Las Vegas-based gambling company Scientific Games Corp. (NASDAQ: SGMS) has partnered with British bookmaker, Betfred, to provide full retail and digital sports betting solutions at Wind Creek Bethlehem in Pennsylvania.
Chosen to be the sportsbook operator’s technology provider, the Nevada company will launch retail solutions at the former Sands Bethlehem in the first half of this year as part of Betfred’s recent tie-up with Wind Creek Hospitality, the gaming entity of the Poarch Band of Creek Indians.
Clear choice:
Courtesy of the new partnership. Pennsylvania bettors will be able to access digital sports betting in time for the 2020-2021 NFL season, which tentatively begins on September 10.
Chief Operating Officer for the UK bookmaker, Mark Stebbings, used an official press release to comment on the major score…
…”Scientific Games was the clear choice to provide our sports betting platform in Pennsylvania. OpenSports™ provides best-in-class, reliable technology and services that will help us reach more players and grow our sportsbook presence at speed.”
Stacked suite:
The operator’s Pennsylvania players will be able to take advantage of Scientific Games’ full OpenSports product suite, which includes “industry-leading online and mobile betting technology and services.” The mutually-beneficial partnership will likewise see Betfred leverage its Wind Creek Casino partnership and provide Scientific Games’ retail betting kiosks and over the counter betting solutions alongside Don Best-powered data feeds, part of OpenTrade, one of five branches of the OpenSports product suite.
Senior Vice President Sportsbook, Digital for Scientific Games, Keith O’Loughlin, said…
“Betfred is one of the UK’s top-performing bookmakers, and their move into the U.S. will spark growth. Once again, a sophisticated and experienced sports betting operator has chosen OpenSports to responsibly grow its U.S. presence with our maximum reliability, scalability, and performance.
“Together, Scientific Games and Betfred can make a massive impact in the sports betting arena by driving player engagement and putting their digital and retail sportsbooks at the forefront of this expanding landscape. Betfred is synonymous with giving UK customers a great value proposition, and we are confident that they will get great traction in the U.S. with this customer-oriented approach.”
SG & the Garden State:
Scientific Games recently rolled out an experience-enhancing feature, Free Rounds, to its operating partners in New Jersey. The feature creates added value benefitting both players and operators alike by giving users greater opportunity to consider a range of slot content.
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