In a move that further grows its rapidly expanding distribution network, B2B iGaming provider and aggregator, Relax Gaming, has inked a deal with Swedish operator Global Gaming Group that will see its entire portfolio of proprietary and third-party slot games go live with Ninja Casino.
Licensed in Estonia, the award-winning online casino is the Malmö-headquartered company’s flagship brand and is among seven other proprietary brands it operates via its licensed subsidiaries and on third-party platforms.
“Ninja Casino’s broad customer base will boost our distribution in both new and existing markets and help us to reach new players.”
Portfolio access:
Under the terms of the content distribution agreement, Relax’s in-house content, including such titles as Money Train and Temple Tumble, will be made available, as well as upcoming launches from the supplier’s expanding catalog of propriety slots, according to the online gaming platform.
Also to go live is the Estonian supplier‘s comprehensive portfolio of integrated third-party games, including a variety of premium titles from distinguished partners such as Malta and Krakow based games studio, Kalamba Games, along with Push Gaming, Big Time Gaming and Stockholm-based online casino software provider, STHLMGAMING.
Growing network:
The strategic partnership adds yet another major online name to Relax’s steadily-growing distribution network which over the past year has grown exponentially with the integration of several top-tier operators, studios and platform providers.
In an official press release, Chief Commercial Officer for Relax, Daniel Eskola, said…
“Securing the deal with Ninja Casino demonstrates that our offer of technical excellence and business simplicity provides real value to major operators in the European market.
“Ninja Casino’s broad customer base will boost our distribution in both new and existing markets and help us to reach new players.”
Head of Casino for the flagship brand, Dirk Camilleri, added…
“Relax Gaming not only offers a quality range of content but also a simple aggregation model and user-friendly interface that provides quick and smooth integration.
“We pride ourselves on utilising the latest cutting-edge technology to deliver the best possible casino experience to our customers and partnering with Relax allows us to further advance our offering with industry leading games.”
Prestigious award:
In addition to inking a series of key partnerships already this year, Relax Gaming also recently claimed the highly-esteemed title of Poker Supplier of the Year at the 2020 Gaming Intelligence Awards.
Designed to “reinvent the stagnating sector and expand the appeal of the vertical beyond experienced high rollers,” the developer’s poker product was launched in France and shot to the top of the market locally, a mere 10 months after going live.
Fans are sure to appreciate Relax’s latest release, Heroes’ Gathering, a 5×3, 20-payline board game style slot that comes packed with engaging features.
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