Hot on the heels of the launch of its latest hit title and Relax Gaming has announced a new Powered By partnership with online games provider RubyPlay in a deal that will see it integrate the Ukraine-based developer’s video slots portfolio.
Courtesy of the agreement, the provider will be able to significantly expand its footprint across key European and MGA (Malta Gaming Authority) markets by way of Relax’s platform, with the supplier’s offering expected to be a hit with players and operators alike.
Games integration:
Popular games such as the fantasy/wonderland-themed Alice in the Wild, along with more recently released player favourites Adventures of Li’l Red, Enter the Vault and the train-themed Grand Express Action Class, are among the visually rich titles to be integrated onto Relax’s platform.
Commenting on the new alliance, Chief Operating Officer for RubyPlay, Ittai Zur said they are “thrilled” about the partnership with Relax Gaming. And…
“Our passion for creating the best land-based experience that online gaming can enjoy is the driving force behind what we do.
“Relax is an esteemed gaming hub with a strong reputation for flexibility, fairness and speed-to-market, making them the ideal partner to power our growth. We look forward to a long and prosperous relationship.”
Player focused:
RubyPlay is the latest games studio, following UK-based Storm Gaming‘s Silver Bullet deal, to benefit from the popular distribution program while continuing to establish itself as one of the most exciting player-focused suppliers in the iGaming industry.
The MGA-licensed slots specialist provides a premium quality experience using HTML5, giving cross-platform compatibility over a full range of devices while combing math-based game design and concepts from social and land-based gaming for players to enjoy.
Mutually beneficial alliance:
Also commenting on the new partnership, Simon Hammon, Chief Product Officer for Relax Gaming, said in a company press release that RubyPlay has “firmly established a name for creating original player-centric content that’s recognised and loved by a wide range of demographics, and we’re sure they will prove a welcome addition to the Relax family.”
The COP went on to say that the latest deal continues to highlight the value they offer by bringing studios onto their platform…
“not only for our excellent distribution and reach, but also in what we can do to help further boost their profile with our top tier operator partners, who value top quality games.”
The deal follows the B2B multi–product provider’s win at the EGR Nordics 2021 awards for Casino Content Supplier. Add to that, a series of commercial deals, including Spadegaming, Leap Gaming, and Big Time Gaming to name a few, and the opening of a new office in Stockholm, which complements its already established Belgrade and Malmö studios and signals its long-term plans for the “key” Nordics region.
Founded in March 2010, including Sweden, Relax Gaming has offices in Finland, Estonia, Gibraltar, Malta, and Serbia, while currently offering its numerous partners in excess of 2,000 online games, which feature premier slots from its in-house studios, as well as an extensive collection of aggregated content via its Powered By Relax and Silver Bullet partnership programs.
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