iGaming supplier and aggregator Relax Gaming has announced its latest landmark deal having partnered with leading online brand, PokerStars, to bring player-favorite games to an “enormous international audience.”
Under the new agreement that will encompass a multitude of markets, the B2B multi-vertical gaming provider’s award-winning slots portfolio, including popular titles such as Iron Bank, Temple Tumble and Money Train 2, will be made available to the operator’s sizeable international player base.
In addition to The Stars Group-owned operator’s own games, it will also be able to choose content from Relax’s more than 50 cherry-picked aggregator partners including 4ThePlayer, Fantasma Games, and Australian games developer, ReelPlay, made possible by its successful Silver Bullet and Powered By Relax partnership programs.
Courtesy of the collaboration, the Malta and Estonia based provider’s presence across key European jurisdictions, with Spain and Italy targeted as high-priority markets for both Relax and PokerStars as the former looks to continue its expansion effort.
Market impact:
Chief Commercial Officer for Relax Gaming, Daniel Eskola, explained that the new partnership offers “important added visibility” and noted the company’s rapid growth in the market and enthusiastic strategy for 2021.
The CCO added…
“It’s always a pleasure to partner with the world’s leading online brands that are making a huge impact in the market through innovation and a quality offering.
“PokerStars is an operator with enormous status and reach. I’m sure the addition of our extensive portfolio will only benefit that further as they continue to expand and differentiate themselves from the competition.”
Latest partnership deals & awards:
In addition to its latest mining-themed release, Troll’s Gold, Relax has secured a series of strategic partnership deals including a B2C agreement with established local online sports betting operator, FavBet Online, significantly improving its footprint in the Romanian market. And its new alliance with Danske Spil A/S brand, Tivoli, further expanding its presence in Denmark’s iGaming space.
Not to be overshadowed, the firm also notched a win at the February EGR Nordics 2021 Awards for Casino Content Supplier while it impressed at the 2021 EGR B2B Awards, held July 7th in London, winning in a total of four categories including Bingo Supplier, Innovation in Mobile, Casino Software Provider and Poker Supplier.
Relax Gaming has offices in Finland, Estonia, Gibraltar, Malta, and Serbia, while currently offering its numerous partners in excess of 2,000 online games, which feature premier slots from its in-house studios, as well as an extensive collection of aggregated content via its Powered By Relax and Silver Bullet partnership programs. One of the biggest suppliers in Europe, it is the owner of licenses from various jurisdictions, including Alderney, Malta, Romania and the United Kingdom.
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