Isle of Man-based iGaming operator Real Luck Group Limited has announced that it is to continue expanding its presence across Latin America via the inking of a new sponsorship deal with the Thunder Awaken eSports team.
The Douglas-headquartered firm used an official press release to detail that the arrangement with the Peruvian concern builds upon its recent campaign to increase its player acquisition activities in Brazil. The enterprise pronounced that the new alliance also ‘marks an important step’ in an overall Latin American marketing strategy that has resulted in ‘large number of players’ discovering its platforms via fresh associations with prominent ‘teams and influencers.’
Enticing endeavor:
Real Luck Group Limited is responsible for the Luckbox.com domain that offers fans of eSports in over 80 jurisdictions around the world the chance to place real-money wagers on a plethora of major events while moreover receiving associated live streams and statistics via a range of desktop and mobile devices. The operator declared that this Isle of Man-licensed platform has been built by a team of expert developers with ‘experience in the iGaming industry and a passion for eSports’ and gives punters the chance to enjoy a ‘betting experience’ surrounding Counter-Strike: Global Offensive, League of Legends and Dota 2 competitions.
Operator opportunities:
Daniel Sanders serves as the Marketing Director for Real Luck Group Limited and he used the press release to describe Thunder Awaken as the largest professional eSports team in Peru courtesy of its ever-increasing fanbase of more than 16 million people. The experienced professional furthermore proclaimed that this new partnership arrangement is destined to provide his firm with ‘significant marketing benefits’ that will help to improve its ‘effective local reach to a highly engaged community across both eSports and sporting occasions.’
Read a statement from Sanders…
“Peru is a strategically important market for us not only given the huge interest in eSports but also for expanding our online casino and sportsbook offerings to bettors in this vibrant market. This new initiative also gives the Luckbox.com brand exposure to 16 million Thunder Awaken channel fans via the Dota 2 International 11 competition and we look forward to working with local regulators and providing additional details regarding our Latin American growth strategy over the coming months.”
Rising reputation:
Returning to Brazil and Real Luck Group Limited asserted that it had ‘witnessed a significant upturn in player registrations, traffic and deposits for Luckbox.com’ during August as total player deposits grew by 197% year-on-year to push its associated net gaming revenues up by 144%. The enterprise subsequently finished by professing that the Thunder Awaken partnership represents its first substantial ‘above the line marketing initiative’ for eSports in Latin America and is destined to come complete with ‘significant branding and a country-wide integrated approach in Peru.’
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