Aspire Global subsidiary Pariplay Ltd has teamed up with Colombian sports betting and online casino operator BetPlay to take its games portfolio live with the online gaming interest of national lottery operator Corredor Empresarial S.A.
The new alliance with the operator will see the leading aggregator and content provider further expand its reach in the Latin American region after last week adding Brazilian development studio Caleta Gaming’s content portfolio to its Fusion platform.
Courtesy of the partnership agreement, the Colombian operator has been able to significantly boost its offering with a diverse selection of Pariplay’s titles. More than 100 of the provider’s proprietary games are now available to the Colombian operator’s customers. Player favorites such as Rumble Rhino, Grand Loot, Faith, and the fantasy-themed Dragons of the North have enhanced BetPlay’s growing games lobby.
Local appeal:
Commenting on the collaboration, Andrew McLean, VP Sales for Pariplay, said in a company press release that they continue to expand in Colombia where their content has proven popular with local players and their growth there shows no sign of slowing.
“BetPlay is a fantastic partner with a big local presence and we look forward to growing our market share together.”
A leading operator in Colombia, BetPlay offers high-quality digital sports betting and casino products. The recent addition means even more of its games will appeal to a wide player demographic.
Enhanced offering:
Adding his comments on the new partnership, Germán Segura, General Manager for Corredor Empresarial explained that they are always looking to add new and exciting content to their online casino in order to make the best games on the market available to their customers.
“Pariplay has built a substantial portfolio of titles that provide engagement and entertainment in equal measure which will make a great addition to our existing offering.”
More LatAm growth:
The latest commercial deal follows a series of similar agreements with local companies, with the most recent being Brazilian games developer Caleta Gaming, which operates out of Florianópolis, Brazil and Gibraltar. The firm’s slots, video bingo, keno lotto and instant games are designed to appeal to players within the LatAm region and beyond, with 16 of its top titles certified for the burgeoning Colombian market.
In addition to its proprietary games, the Aspire Global subsidiary company aggregates thousands of other titles from some of the iGaming industry’s most recognized studios, with partners such as Quickspin, iSoftBet, Microgaming, NetEnt and Evolution Gaming, on its successful Fusion platform. A unified single approach to content delivery, the platform is also outfitted with a range of conversion, retention, and bonus tool mechanics and is now licensed in over 16 regulated markets.
Recent moves:
The agreement also follows a pair of commercial deals in July, with Pariplay further expanding its global reach after integrating its in-house content into BOSS. Gaming Solutions’ online casino brands, including Boss Casino, Bootlegger Casino and Ole.bet. And earlier last month, boosting its Fusion platform by adding ESA Gaming’s EasySwipe portfolio to its extensive offering.
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