OpenBet, a leader in the sports betting industry, has demonstrated exceptional performance during this year’s UEFA European Football Championship, handling over 140 million bets and overseeing more than £850 million wagered across the month-long event. This monumental achievement underscores OpenBet’s pivotal role in sports betting, providing cutting-edge technology and services that drive customer engagement and operational efficiency.
Spain’s victory over England, clinching their fourth European Championship title with a 2-1 win, significantly boosted betting activity. Spain and England were the top favorites in the Outright Winner market throughout the tournament, particularly in the knockout stages. However, Austria also emerged as a surprise contender, captivating bettors’ attention by advancing past the Netherlands to top Group D, which saw their odds shorten dramatically from 40-1 to 16-1.
The final match alone attracted substantial betting, with over £73 million staked, highlighting the high stakes and intense engagement among fans and bettors. OpenBet’s trading team played a crucial role in this process by generating odds, delivering trading content, and managing risk and liabilities for operators through their Managed Trading Services, according to a company press release.
One of the standout features of this year’s tournament was the remarkable increase in bet slips generated for SportCast’s BetBuilder product, which saw a 470% rise compared to the 2021 tournament. This surge was driven by the introduction of new features, increasing demand from bettors, and the adoption of the product by new players.
OpenBet’s performance during Euro 2024 was not just about handling a high volume of bets; it also highlighted the reliability and effectiveness of its platform. The company maintained 100% uptime throughout the event, ensuring a seamless betting experience for all users.
Florian Diederichsen, CTO at OpenBet, expressed his pride in the company’s achievements, stating: “Euro 2024 captured the imaginations of sports fans and bettors across Europe, with OpenBet truly ‘bringing it home’ for operators. Our robust platform technology once again played a match-winning role in processing a significant volume of bets and delivering a reliable and safe betting experience for our customers. We delivered new records in bets processed per minute and overall bets placed for operators and are proud to play a key role in their success towards continued growth.”
Major Deal with Cricket South Africa
Just one day before the announcement regarding the company’s historic performance at Euro 2024, Cricket South Africa (CSA) announced a significant partnership with IMG ARENA, the sports data and streaming products arm of OpenBet, appointing them as the exclusive official data supplier and betting live streaming partner for CSA. This collaboration marks a strategic move to enhance the delivery of cricket data and live content across global markets, setting new standards in sports data collection and broadcasting.
IMG ARENA, in conjunction with CricViz, will undertake the task of collecting detailed, live, and in-venue data for all of CSA’s domestic and international cricket matches. This includes a range of competitions from bilateral series to domestic leagues, encompassing formats such as Men’s and Women’s Test, ODI, and T20I for international matches, and Men’s 4-day, 50 Over, and T20, as well as Women’s 50 Over and T20 formats for domestic games. The comprehensive data collected will then be distributed to over 460 regulated sportsbook operators worldwide, along with live streaming of the matches.
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