NetBet, a well-known European gambling brand, has recently expanded its presence in Europe by securing a license from the Danish Gambling Authority (Spillemyndigheden) in late February 2024. This strategic move positions NetBet in one of Europe’s most developed internet gaming markets, signaling its intent to capture a significant share of the Danish gambling scene.
NetBet’s strategic entry and new partnerships:
Upon securing the license, NetBet swiftly launched its Danish operations, partnering with renowned gaming providers Pragmatic Play and Push Gaming. This collaboration introduced popular titles such as Razor Returns, Sweet Bonanza, and Gates of Olympus to Danish enthusiasts, marking a robust entry into the market.
The Malta-headquartered operator didn’t stop there; it continued to build momentum by forming multiple partnerships with high-quality game suppliers known for their excellent industry standing. In March 2024, Playson, one of the world’s fastest-growing digital entertainment suppliers, teamed up with NetBet Denmark. This partnership enhanced NetBet’s offering with a diverse range of titles, including those featuring the popular Hold and Win mechanics.
NetBet Denmark’s expansion strategy saw further development in early April when PR manager Claudia Georgevici announced new partnerships with 1X2 Network. The following day, NetBet revealed agreements with Amusnet Gaming and G Games, enriching its portfolio with over two hundred games, including hits like El Diablo, Thor’s Egg Hunt, and Cheeky Fruits 6 Deluxe.
The operator closed off a notably successful April by securing deals with several other major gaming studios, including Sweden’s Nolimit City and Malta’s Play’n GO, Stakelogic, and Wazdan. These partnerships are set to further diversify and enhance NetBet’s product offerings in the Danish market.
Insights into the Danish online gambling market:
Since Denmark regulated online gaming and sports betting through its Gambling Act in 2012, it has established itself as one of the leading gaming markets in Europe. The Danish Gambling Authority notes a 7% increase in gambling rates within the first decade of regulation, with significant growth in the internet gaming sector.
According to GlobeNewswire, Projections for 2024 estimate the Danish remote gambling market to generate revenues of $1.16 billion, with expectations of reaching $1.36 billion by 2029. The online casino segment is expected to contribute $570 million in 2024, while sports betting is projected to bring in $360 million. Internet lotteries are also expected to perform well, with anticipated revenues of $230 million for the year.
Despite these promising figures, there has been a slight per-user decline in market performance compared to 2022 and 2023. While the online casino vertical may see a gradual decrease, the remote sports betting sector is expected to remain stable.
Research by the Danish Gaming Authority shows that lotteries and scratch card gambling are the most popular forms of gambling among Danes, with significant participation rates compared to sports betting and online casino-style games.
NetBet’s strategic licensing and partnership efforts in Denmark represent a significant step in its global expansion strategy. By aligning with top-tier game providers and capitalizing on the robust Danish online gambling market, NetBet is poised to make a substantial impact in the region, offering a rich and diverse gaming experience to Danish players.
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