LeoVegas Group’s newly launched international sportsbook brand, BetMGM, has announced a significant new partnership with Tottenham Hotspur Football Club. This three-year deal will see BetMGM prominently featured on the Premier League club’s training wear, marking LeoVegas Group’s third Premier League partnership in just one week. This agreement is set to enhance BetMGM’s visibility to millions of football fans worldwide.
Partnership details unveiled:
LeoVegas Group and Tottenham Hotspur F.C. revealed their new three-year partnership, establishing BetMGM as the club’s Official Betting Partner and the Official Front of Training Wear Partner. BetMGM will be showcased on media backdrops and the men’s training kits during Premier League, domestic cup, and European fixtures. The brand will also gain substantial exposure through pitch-side LEDs at Tottenham Hotspur Stadium, the largest club stadium in London, and on the stadium’s big screens and IPTV.
This collaboration aims to significantly boost the awareness and reach of BetMGM, which was recently launched in the UK and the Netherlands. Fans can look forward to engaging partnership events, exclusive experiences, and exciting giveaways.
Sam Behar, UK Director of BetMGM, expressed his enthusiasm for the partnership in LeoVegas Group’s press release: “We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions. This is our third Premier League deal in just a week, and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports.”
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, shared similar sentiments: “We are delighted to announce this partnership with BetMGM. The Club and BetMGM’s values align exceptionally well through a competitive spirit, whilst also continuing to strive for greatness. BetMGM has demonstrated it is putting its customers first by continuously developing its product offering to fans. Throughout this partnership, we are looking to help BetMGM further establish itself in the UK market, as well as enhancing customers’ knowledge around responsible gambling.”
A milestone for LeoVegas Group:
This new deal with Tottenham Hotspur represents a major milestone for LeoVegas Group, marking its third Premier League club partnership within a week. This rapid expansion underscores the Group’s strategic focus on enhancing its sports-related offerings. In recent years, LeoVegas Group has formed several strategic partnerships, including recent agreements with Wolverhampton Wanderers F.C. and Newcastle United F.C.
With this new partnership, LeoVegas Group is poised to elevate BetMGM’s profile, leveraging Tottenham Hotspur’s extensive fanbase and global reach. The collaboration is expected to create numerous opportunities for fan engagement and brand promotion, aligning with both entities’ goals of achieving excellence and fostering a competitive spirit.
As BetMGM continues to expand its footprint in the UK market, this partnership with Tottenham Hotspur clearly indicates the brand’s commitment to growth and customer engagement. Tottenham Hotspur fans can anticipate a season filled with unique experiences and interactive events, all while being encouraged to engage in responsible gambling practices.
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