Laguna Development Corporation (LDC) has announced a strategic partnership with Caesars Entertainment, Inc. to launch multiple in-person sportsbooks across their gaming properties in New Mexico. The new Caesars Sportsbook locations are now operational at Route 66 Casino Hotel and Casino Xpress, located west of Albuquerque, and Dancing Eagle Casino, situated east of Grants.
Maxine Velasquez, President and CEO of LDC expressed enthusiasm about the collaboration, stating: “We are excited to partner with one of the world’s leading gaming companies to provide New Mexico sports fans a world-class wagering experience that connects our guests with sporting events around the country and the world.” In a press release from Laguna Development Corp., she further emphasized that introducing Caesars Sportsbook to the Albuquerque metro area aligns with LDC’s long-term strategy to offer top-tier products and services to their guests.
Echoing this sentiment, Eric Hession, President of Caesars Digital, commented: “LDC shares our passion for treating guests like royalty. We believe that bringing our first-class Caesars Sportsbook locations and sports betting kiosks to their historic properties will provide an elevated and rewarding sports wagering experience built for the modern sports fan 21 and older in New Mexico.”
Route 66 Casino Hotel, which introduced sports wagering to its property in 2019, has seen its sportsbook, The Book, become a popular destination for sports bettors. The venue features dozens of TV screens showcasing various sporting events. Adrian Fox, General Manager of Route 66 Casino Hotel, highlighted the continuous improvements being made at the casino, stating: “As we continue to make improvements and upgrades throughout our casino and restaurants this year, we are also providing our guests with new special amenities, including access to one of the country’s leading sports betting brands. Wagering options on the Caesars Sportsbook platform are nearly unlimited in scope, encompassing sports from around the world.”
Dancing Eagle Casino, which currently offers 400 of the newest and most popular slot machines along with bingo, will now include sports betting in its array of options. This addition is expected to enhance the casino’s appeal to both existing and new patrons.
Commitment to Responsible Gaming
Caesars Entertainment is renowned for its commitment to responsible gaming, a focus that is emphasized in all jurisdictions where Caesars Sportsbook operates, both in-person and via mobile platforms. In March 2024, Caesars Sportsbook received the prestigious RG Check accreditation from the Responsible Gambling Council in Ontario, Canada, recognizing the company’s high standards in Responsible Gaming practices.
Furthermore, Caesars enforces a strict 21+ gaming policy, ensuring that Caesars Rewards membership and accounts are available only to individuals 21 and older, where permitted by law. This policy underscores the company’s dedication to promoting a safe and responsible gaming environment.
The partnership between LDC and Caesars Sportsbook represents a significant step forward in enhancing the sports betting landscape in New Mexico. By leveraging Caesars’ expertise and brand recognition, LDC aims to attract a broader audience and provide a superior sports wagering experience for its guests. This collaboration is expected to not only boost tourism and local business but also set a new standard for sports betting in the region.
As the sports betting industry continues to evolve, partnerships like this are crucial for delivering innovative and exciting experiences to sports fans. The introduction of Caesars Sportsbook at LDC properties is poised to make a substantial impact on the gaming and entertainment options available in the Albuquerque metro area and beyond.
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