Kambi Group plc, globally recognized as a reliable sports betting partner, has entered into a strategic multi-year partnership with KTO Group, one of the foremost online betting and gaming operators in Brazil. This pivotal agreement will see KTO transition from its current third-party sportsbook provider to adopt Kambi’s sophisticated and flexible turnkey sportsbook solution.
Kambi’s proven track record in Latin America:
Kambi’s technology is celebrated for its scalability and reliability, especially proven in various Latin American markets. The company offers an end-to-end sportsbook solution that incorporates advanced AI-powered trading capabilities, comprehensive coverage of popular sports in Latin America, and an award-winning Bet Builder that features live betting and cash-out options. These features have consistently delivered top-tier products for partners in highly regulated environments, underlining Kambi’s commitment to excellence in the region.
Since its inception in 2019, KTO has rapidly ascended to prominence within the Brazilian betting and gaming sector. Through strategic marketing efforts, including influencer partnerships, brand ambassadors, and local sponsorships, KTO has successfully carved out a significant market presence. The company is steered by a team of seasoned industry professionals who possess a profound understanding of the local market dynamics, which has been instrumental in cultivating a robust customer base and solidifying KTO’s market presence.
The timing of the partnership is strategic, aligning with Brazil’s anticipated launch of a regulated sports betting market in early 2025. This development is expected to transform Brazil into one of the largest regulated betting markets globally. Kambi’s partnership with KTO not only reinforces its stature as the leading B2B sportsbook provider in Latin America but also extends its influence across other regulated jurisdictions in the region, including Argentina, Colombia, Mexico, and Peru.
Executive insights on the partnership:
Werner Becher, CEO of Kambi, expressed enthusiasm about the collaboration, stating in the company’s press release, “We are thrilled to announce this exciting partnership with KTO, one of the leading sports betting operators in Brazil. Both companies share a deep passion for delivering exceptional sports betting experiences and this collaboration will enable KTO to take its sportsbook offering to the next level. By leveraging Kambi’s advanced technology and expertise, KTO is well positioned to expand its foothold in Brazil as it prepares to launch what will become one of the world’s largest regulated sports betting markets.”
Echoing this sentiment, Andreas Bardun, KTO’s Founder and CEO, remarked, “Partnering with Kambi is a significant milestone for KTO. Kambi’s cutting-edge technology, combined with their understanding of the sports betting industry, will allow us to elevate our product offering and provide our customers with a best-in-class experience. We are excited to leverage Kambi’s product and expertise as we look to grow our brand in the Brazilian market.”
This partnership marks a significant step forward in optimizing sports betting experiences in Brazil, promising a robust future for both Kambi and KTO as they navigate the expanding landscape of global sports betting.
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