In a significant development for the Dutch gaming landscape, BetComply, renowned for its regulatory and technical compliance expertise in iGaming, has successfully partnered with iCasino to secure a coveted Dutch license. This collaboration marks the official launch of the HardRockCasino.nl brand in the Netherlands, which began operations at the start of July under a brand license agreement. This achievement comes after meticulous planning and close coordination with the Dutch regulator, de Kansspelautoriteit (KSA), culminating in a successful license acquisition in May.
Strategic partnerships and compliance mastery:
The CEO of iCasino, Paul Strikers, expressed his enthusiasm about introducing the globally recognized Hard Rock brand to the Dutch market, emphasizing the critical importance of compliance in their strategy. “It’s hugely exciting to bring such a globally renowned brand to the Dutch market for the first time,” Strikers said. “We understood early on in the process that operator compliance needed to be one of our highest priorities, and that’s why we enlisted the help of BetComply and its unparalleled expertise in the Netherlands. We thank Mike and the team for their tireless and rigorous support on our successful licence application, and look forward to building upon this partnership in the future; the first step being the application for a sports betting licence.”
Mike de Graaff, Chief Compliance Officer at BetComply, also highlighted the dynamic nature of the Dutch market and the firm’s role in navigating its complexities, as reported in the company’s press release. “The Netherlands market has attracted some huge international brands over recent months, underlining the opportunities on offer for those who build a deep understanding of their regulatory obligations. We’ve already helped more than a third of all licence holders in the country, and with the KSA taking a proactive approach across all elements of regulation, we’ll continue to support our partners, including iCasino, as market conditions evolve,” de Graaff added.
Expanding partnerships and technological integrations:
The launch of HardRockCasino.nl has not only been about securing compliance but also about enhancing the gaming experience through strategic partnerships. Gaming Realms has joined forces with HardRockCasino.nl to bring exciting new gaming titles to Dutch players, including popular games like Slingo Gold Cash Freespins and Slingo Capital Gains. As Gambling Insider reports, Nicola Buckingham, Commercial Account Executive at Gaming Realms, shared her excitement about the collaboration, stating, “We’re excited to join forces with a fresh operator like Hardrockcasino.nl. Its vision aligns perfectly with our 2024 goals of bringing our innovative titles to new audiences while expanding our reach in new and existing markets.”
In another significant development, Bragg Gaming Group has entered into an agreement with HardRockCasino.nl to supply its player account management (PAM) software, marking Bragg’s sixth PAM client in the Netherlands. This partnership will enable HardRockCasino.nl to benefit from Bragg’s comprehensive suite of managed services, including customer support, payment processing, and fraud prevention. Matevž Mazij, CEO at Bragg, expressed his enthusiasm: “We’re excited to be able to support hardrockcasino.nl as it launches in the Dutch market under the Hard Rock Casino brand.”
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