Gaming Innovation Group (GiG) has officially begun a new chapter, debuting as an independent B2B iGaming technology company with a notable listing on the Nasdaq First North Premier Growth Market. This major step comes after its strategic separation from Gentoo Media, previously a division of GiG focused on marketing affiliate services. Now rebranded as GiG Software PLC, the company is poised to leverage its proprietary technology and capitalize on its growth potential across the global iGaming sector.
This spinout marks a crucial step in GiG’s strategy, enabling the company to enhance its focus on providing cutting-edge iGaming platforms and services. Richard Carter, GiG’s CEO, emphasized the significance of this moment, stating, “Today marks a pivotal moment for GiG as we embark on a new chapter of growth and opportunity.” Carter explained that this independence will allow GiG to maximize the potential of its proprietary technology and concentrate efforts on innovation and growth within the B2B space.
GiG’s portfolio includes a suite of next-generation technologies designed to cater to the evolving needs of the global iGaming industry. Among its offerings are the CoreX iGaming platform, the SportX sportsbook, and the innovative Social Casino platform, SweepX. These technologies are distinguished by their scalability and security, built to enable quick integration and seamless localization for GiG’s partners operating in various regulated markets around the world.
Growing Global Presence with Strengthened Financial Support
GiG’s transition to an independent entity has been accompanied by a significant financial boost, including the repayment of external debt. This move puts the company in a strong financial position to pursue its ambitious growth plans. With over 70 brands currently utilizing GiG’s platform across 40 partners globally, the company’s technology is live in a diverse range of regulated markets, further solidifying its reputation as a leading player in the iGaming space.
As an independent company, GiG aims to accelerate innovation and scale efficiently. CFO Phil Richards expressed optimism about the future, highlighting the company’s robust technological foundation. “We’re confident that as we continue to deliver on our strategy, the full value of the potential of this business will be realised,” Richards noted, underscoring the company’s competitive advantage in the rapidly growing B2B iGaming sector.
GiG’s ability to offer end-to-end technology solutions, from platform services to sports betting and social casino products, positions it as a unique player in the market. With full control over its technology stack, the company is equipped to offer enhanced functionality and localization features, helping partners stay competitive in their respective regions.
Gentoo Media: A Parallel Success Story
While GiG is moving forward as a technology-focused company, its former affiliate marketing division, now operating as Gentoo Media, has also embraced its independent identity. The split between the two companies was finalized following the completion of necessary legal processes, with Gentoo Media now listed as a separate entity that has its own growth trajectory as a media business. The new company already secured a €25 million revolving credit facility with Citibank Europe, further supporting its operations.
Under its new identity, Gentoo Media continues to strengthen its partnerships within the iGaming industry, having recently extended its collaboration with Betsson Group. CEO Jonas Warrer of Gentoo Media expressed excitement about the future, stating, “We are thrilled by the opportunities this split presents, allowing us to strengthen our market leadership while enhancing shareholder value.”
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