Games Global has inked an exclusive partnership with UFC, the premier mixed martial arts organization worldwide, to create branded slot content inspired by the renowned sports brand. Over the next three years, Games Global will roll out distinctive UFC-themed slot titles, with the initial release set for a global debut in July following an exclusive soft launch in May.
With over 700 million fans and approximately 260 million social media followers, UFC enjoys global recognition. The organization hosts more than 40 live events annually in prestigious arenas worldwide, reaching over 975 million TV households across 170 countries. Given the overlapping target audience of UFC and Games Global, the partnership presents numerous collaboration opportunities. Both parties aim to attract new players and fans by co-developing new game titles, according to a press release by Games Global. UFC will leverage its global marketing ecosystem to promote and endorse the game launches.
Andy Booth, Chief Product Officer at Games Global, expressed excitement about the collaboration: “Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years.”
Tracey Bleczinski, Senior Vice President of Licensing at UFC, echoed the sentiment, stating, “This exciting new partnership with Games Global allows us to bring the intensity and energy of the Octagon to life through unique UFC-themed slot titles.”
The partnership between Games Global and UFC marks a significant milestone in the gaming industry, promising a fusion of sports excitement and immersive gameplay experiences for players worldwide.
New Game Released
Simultaneously, Games Global’s exclusive studio, Nailed It! Games has unveiled its latest release, Riptide Pirates™, featuring an engaging interactive battleship bonus round. In this high-seas adventure, players match crewmates, anchors, and compasses across 25 pay lines to trigger Riptide Wild Stacks and the Pirate Bonus, offering wins of up to 5,000x the bet. The game introduces innovative mechanics, such as flooding reels with walking Riptide Wild Stacks and an inventive Pirate Bonus triggered by collecting Pirate Bonus symbols.
Paweł Piotrowski, co-founder of Nailed It! Games emphasized the game’s innovation: “Riptide Pirates™ epitomizes what we stand for as a provider.” Andy Booth further added, “There’s no doubt that Riptide Pirates™ will fall into this category with its innovative bonus round. We thoroughly expect operators and players to love this innovative new title.”
Games Global stands out as a premier provider of cutting-edge iGaming content, boasting a vast array of offerings. With a portfolio featuring over 1300 proprietary games, a progressive jackpot network that has set records, collaborations with over 40 in-house and partnered studios, and a robust distribution channel spanning more than 600 branded websites, Games Global is a powerhouse in the online gaming industry. By harnessing the expertise of top-tier talent, Games Global drives innovation and excellence, shaping the landscape of online gaming with unparalleled force and direction.
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