Greek fantasy sportsbook software developer Fantasy Sports Interactive (FSI) has announced the signing of a strategic deal that is to see it supply its innovations to American gaming behemoth Scientific Games Corporation.
The Athens-headquartered firm used an official May 26 press release to declare that the arrangement will allow its unique array of iGaming offerings to be made available to the ‘global customer network’ utilizing the OpenMarket sportsbetting aggregation platform from Scientific Games Corporation.
Increasing interaction:
FSI stated that this arrangement is to allow digital sportsbook operators around the world to integrate its complete portfolio of fantasy sportsbetting solutions and games as separate standalone products or via a single all-encompassing OpenMarket integration. Once incorporated, the firm proclaimed that its innovations are to serve as a ‘diverse skill gaming and betting addition’ and allow iGaming firms to elevate their offering by increasing customer engagement and cross-selling opportunities.
Gaming gambit:
Dennis Tsalikis, Chief Executive Officer for FSI, used the press release to detail that the alliance will moreover see Scientific Games Corporation be supplied with access to its innovative Fixed-Odds-Fantasy sportsbook product, which utilizes an artificial intelligence-based algorithm to generate fantasy odds feeds.
Read a statement from Tsalikis…
“We are proud and excited to enter a partnership with the world’s leading digital gaming supplier. We look forward to working closely together to reach a global quality audience with our exclusive and engaging products and we are certain this will be a fruitful collaboration that will yield positive results for both companies and the iGaming industry as a whole.”
Elevated entertainment:
For his part and Keith O’Loughlin, Digital Sportsbook Senior Vice-President for Scientific Games Corporation, described the partnership with FSI as ‘an important move’ that should help his firm to bolster the content currently offered via its OpenMarket platform.
O’Loughlin’s statement read…
“Sportsbooks can now seamlessly expand their portfolio with FSI’s innovative range of fantasy sports products through OpenMarket with the sportsbetting content aggregation platform providing quick access to such exciting content.”
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