EveryMatrix’s flagship casino product, CasinoEngine, has achieved a remarkable milestone, surpassing 6 billion monthly game rounds and exceeding €6 billion in monthly turnover. This significant achievement comes just months after the platform reached 4 billion game rounds and €4 billion in turnover, underscoring an accelerated pace of growth within the competitive iGaming industry.
Accelerated growth and market expansion:
The success of CasinoEngine can be attributed to a strategic expansion that includes the addition of new vendors and the launch of operations with top-tier operators like Veikkaus, DraftKings, Golden Nugget, Bet MGM, and Rush Street. This expansion strategy is set to continue, with several other global and local brands expected to integrate with CasinoEngine in the coming months. Stian Enger Pettersen, Head of Casino at EveryMatrix, highlights the rapid advancement, stating in the company’s press release, “The EveryMatrix effect is undeniable! We continue to smash records month on month and year after year, accelerating our customer growth faster than ever before.”
A key factor in the platform’s impressive performance is the introduction of SlotMatrix Boosters, a series of gamification tools that enhance player engagement through customizable jackpots, tournaments, challenges, and free spins. These innovations have significantly contributed to increasing game rounds and turnover, enhancing both user experience and operator revenue across the 29,000+ games integrated into CasinoEngine and its aggregation product, SlotMatrix.
EveryMatrix is not just focusing on global expansion but also aiming to strengthen its foothold in North America, particularly in Alberta, as part of its strategy to enhance its presence across the continent. Erik Nyman, President of EveryMatrix Americas, remarked on the company’s strategic direction, “We’re following [Alberta],” indicating a keen interest in the region due to its potential for regulatory developments similar to those in Ontario.
Regulatory developments and market dynamics:
EveryMatrix was licensed by the Alcohol and Gaming Commission of Ontario to operate as a supplier in the province in 2022 and is closely monitoring the regulatory environment in Alberta, where efforts are underway to establish an open, competitive, regulated iGaming market. Nyman’s insights also touch upon the broader Canadian context, where he sees significant potential for growth, comparing it to the transformative impact of sports betting in New Jersey post-2018. He believes that licensing more operators in Canada could significantly raise player awareness and participation, similar to trends observed in mature gambling markets in Europe.
As EveryMatrix prepares to launch CasinoEngine in Ontario, the platform’s future looks promising with expectations to support major U.S. customers in the region once certification is complete. Nyman also expressed optimism about overcoming the challenges posed by the gray market in Ontario, highlighting the effective regulatory framework that has been established there, which he believes could serve as a model for other Canadian provinces looking to liberalize their iGaming markets.
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