Chalkline announced a new product this week, offering its affiliates and operators a LIVE option for in-play staking games during major sports events. Chalkline LIVE has already been utilized by three clients as part of retention and acquisition campaigns.
With Chalkline LIVE Games, operators have a product that is perfect for new bettors. The option was created and tested to engage players of all types but works particularly well for newbies as it offers an educational starting point for in-play betting.
Details of the New Product
Land-based casinos and online operators can use Chalkline LIVE to provide turnkey contests that are educational and immersive during the largest sporting events. Features of the product include custom landing pages with pre-game info, real-time odds, and results plus live leaderboards.
The product also includes custom Freeplay Fan Points and scoring systems, winner celebration, and prize management. Operators can utilize an integration of offers before the event, during, and after.
Chalkline CEO and Co-founder, Daniel Kutslski, commented on the new product launch by stating: “As profitability takes on increased importance in the US online sports betting market, many operators are radically shifting course to more targeted customer acquisition and retention strategies. Freeplay remains one of the brightest spots in the acquisition, and it drives VIP, retail activation, and top-of-the-funnel lead generation.”
Kutslski pointed out further that LIVE freeplay games have real-time staking capability and it offers a nice opportunity for operators that want to engage VIP players and educate players on in-play betting to do so. Both online and retail events can be utilized.
Past Chalkline LIVE Events
Chalkline has already covered a few events and plans to continue offering its LIVE product whenever a major sporting event occurs. In the past, the company has focused on the Super Bowl, NCAA Basketball, March Madness, UFC, and the Masters.
Upcoming events for Chalkline LIVE include the Kentucky Derby, NFL Draft, and additional UFC fights. Once an operator utilizes Chalkine LIVE for events, it opens up an immersive opportunity for players. Bettors are provided with in-play education with a chance to review real-time markets and take part in live leaderboards.
The company creates localized options for individual states in the United States, making it easy for operators to customize the product for bettors in a particular area. The end goal is for operators and affiliates to acquire customers and retain them via various free-play gaming options.
Play games casino online games refers to participating in casino-style games through an online platform. In essence, it combines the excitement of traditional casino games, like slots, blackjack, poker, and roulette, with the convenience of playing them online.
When you play games casino online, you can enjoy:
-
Variety of Games: Many online casinos offer a huge range of games, from popular slots to live dealer games, replicating the casino experience at home or on mobile.
-
Accessibility: Online casinos allow you to play anytime and anywhere, making it easy to enjoy your favorite games without traveling to a physical location.
-
Bonuses and Promotions: Online casinos often offer promotions, welcome bonuses, and rewards, enhancing your experience and providing extra funds to play with.
-
Real Money or Free Play: Most platforms offer options to play for real money or for fun, giving players the flexibility to test games before committing financially.
Online casino games bring the thrills and potential rewards of a real casino experience to your screen, with the added security, convenience, and bonuses that online platforms provide.
