Sports betting is coming soon to Louisiana, and in the meantime, partnership deals are popping up across the state in preparation. Just this week, it was announced that Caesars Sportsbook has a new deal in Louisiana, having teamed up with The Advocate and Times-Picayune. The news outlets have a new online sports betting site titled Bet.NOLA.com that will now feature exclusive content for sports fans thanks to the deal.
Details of the Partnership
According to The Advocate, Times-Picayune, and NOLA.com publisher, Judi Terzotis, Caesars has been named an exclusive sports betting and odds provider. They were a natural source for the media outlets due to the company’s leading position in the space and presence in the state.
With the deal, Caesars Sportsbook will provide live updates on betting lines and odds. Readers of Bet.NOLA.com will have exclusive access to a weekly prop bet that is unique to the site along with odds boosts and special promotions.
The media outlets will be interviewing experts from Caesars Entertainment with details on the industry as well as covering live events from Harrah’s in New Orleans. Co-president of Caesars Digital, Chris Holden, commented that the partnership allows the company to deepen its connection with Louisiana residents. The partnership will see collaborative content created, bringing sports fans closer to games with fun and engaging updates on the sports world.
New Online Shows
Bet.NOLA.com has plans to offer three weekly online shows for sports fans, with a connection to betting. “At the Book” will air on Thursdays, providing a preview for the upcoming weekend in college football and NFL gaming. Heavy emphasis will be placed on LSU and Saints football games.
The site will feature “Odds & Ends” on Mondays, which will cover the football betting from the previous weekend. Fans can check out what they missed over the weekend and prepare for the upcoming week. Experts from Caesars will provide insight into the analysis of the weekend football action.
Mid-week, the site will feature “Fantasy Roundup” a show that will provide info on fantasy football. The show will provide tips on the weekend lineups as well as values for plays. All the show content will be offered in conjunction with Caesars.
The shows will provide quality insight into the sports betting industry as well as offer a wide variety of accurate odds. Sports fans in Louisiana will easily be able to tune in and catch up on all the action, no matter what part of the week it is.
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